MBA in Digital Marketing Admission 2024 | Syllabus, Eligibility, Fee, College

MBA in Digital Marketing Admission 2024 : MBA in Digital Marketing is a two-year Postgraduate level program. The duration is two years and has a total of four semesters, Candidates can complete this program up to four years. There are several universities that offer an MBA in Digital Marketing, such as Amity University, LPU, Sharda University, Lloyd, Parul University, and so on.

Those applicants who have a bachelor’s degree with a minimum of 50% aggregate marks from any recognized university are eligible to pursue this program. The fee of the MBA in Digital Marketing program depends on the university; the fees of most colleges are INR 2 lakhs to INR 8 lakhs for the full program.

MBA in Digital Marketing Admission 2024

What is an MBA in Digital Marketing?

MBA in Digital Marketing is a specialized course covering all important aspects of marketing and promotion through a strategic approach to the organization. Digital Marketing course is observed as one of the professional courses leading the market in terms of development. Digital Marketing is always considered to be a very linen topic. Still, students pursuing this course have an idea of what changes and Upgradation are required to evolve. Also, covered issues have perfect research, and a well-designed structure is created by observing market trends.

Eligibility Criteria for MBA in Digital Marketing Admission 2024

• The student needs to be a graduate of a recognized university
• The entrance Exam which is designed should be cleared
• Work experience will be much more preferred

Why Choose MBA in Digital Marketing?

Merits

• For students who have a keen interest in the digital marketing field and want to be in a superior position or a leading position once they acquire the study, then MBA in Digital Marketing is the best course to choose.
• The best part of this course is that it will add a unique value to students’ co-curricular, which will be recognized as a professional after pursuing the course.
• Change Maker is more valued than the Change Followers, and an MBA degree will help the candidate make a work format that can let the organization achieve more traffic.

MBA in Digital Marketing Syllabus

Digital Marketing course is a unique and tricky course because it takes a lot of market research which includes different logics for the same topic, and the use of social media account criteria changes as the candidate needs to utilize the social media to be a product which needs to modified and make it a presentable product.

The course duration is two years, with four semesters and subjects designed to understand the concept and develop their skills easily.

Subjects which are covered are:-

• Operations Management
• Marketing Management
• Social Media Marketing
• Digital Advertising
• Affiliate Marketing
• E-Commerce Marking
• Brand Planning and Marketing
• SEO, SEM
• Web Analytics
• Introduction to Marketing Strategies
• Campaign growth and Evaluation

Fee Structure: The course fee varies according to university or college, the average course fee is approx. 2-8 lakhs.

Job Roles:

• Digital Marketing Manager
• Advertising Manager
• Content Marketing Manager
• Public Relation Manager
• SEO Manager

Scope of MBA in Digital Marketing

MBA in Digital Marketing is increasing its value in terms of career upliftment and also students who are interested in this course need to focus on the subjects and topics in which they are interested. There is an end number of opportunities designed for the scope of the Digital Marketing program.

This course has aspects that focus on the study of market social presence and also students are required to select the best course out of the programs, also the interest of the students and the capability are considered to be wider scope for the digital marketing job opportunities. 

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